Digital Printing is Growing in Turkey
Turkish printers have always
been willing to embrace new technologies. Especially the state-of-the-art
technologies exhibited in drupa and similar shows, do not take long before they
show up in Turkish printing houses. The same goes for the fast developing
digital printing area. But this time, different factors come into play.
To sum it up with a single
sentence: ‘Commercial printing in Turkey transforms into digital printing.’
In addition to the
advantages digital printing brings, increasing price pressure and falling
profit margins play a great role in this transformation. And the digital
printing manufacturers greatly help the printers with that. Increasing print
quality, declining ink prices, widening color range, extra colors like pantone,
silver and gold and clear ink options help convince many printers to embrace digital
printing.
In 2015, 15 new high-tech
offset presses with improved configurations were installed in Turkey. These investments were mostly carried out by
printers in folding carton business. Commercial printers on the other hand,
usually opted for second hand presses. This is very normal. Because the prices
of very little used, standard 5 or 6 unit second hand offset presses (including
coating units) in Europe are very attractive. It is possible to find very good
machines for only the half, and even sometimes ¼ of the normal prices of the
machines. The commercial printers that wish to get rid of the market pressure
and improve their business, usually prefer digital printing systems. Depends on IDC Turkiye 574 production digital print
units were sold in 2015. (Including 50 ppm printers). 23 of these selling are
color production digital printing system.
Last month during interpack 2017 two HP Indigo sold to Turkey.
The trend of digital printing investments in Turkey is
very strong and looks like it won’t stop any time soon. As the commercial
printers fight to stay in the game, they have to compete with the prepress
houses and copy centers, too. Who knows what will happen untill end of the
2017? Follow to the blog for all new developments in Turkey especially on label and packaging side.

Yorumlar
Yorum Gönder